Pack Your Events! We take your conference or seminar to the next level by packing it with targeted business executives.

Endless Business Opportunities Having the right audience at you event or webinar opens you up to making powerful business connections.

The Largest Database of Executives for Better Targeting

We own the second largest database of executives globally (over 320 million), second only to LinkedIn which does not rent theirs. This allows us to cast a larger net than anyone else. Our executive database is also very deep in selects (not just firmographics but behavioral and interest data points as well), allowing us to better target your ideal audience than anyone else. The end result is that more of the right people are informed about your event which naturally generates higher attendance and ROI. We then unduplicate from your existing invite list to yield a highly profitable list of highly targeted net new prospects to invite.

Better Event Marketing Technology Than Anyone Else

The biggest and most targeted database is useless if you can't get your invites delivered to executive Inboxes. We developed a proprietary B2B-Engineered opt-out delivery system that has higher delivery rates than anyone else. It also includes reputation-protection of your main URL so your regular email is unaffected. It is highly effective, generating over 3.2 million registrants per year for various businesses and event companies.

(An Example For the Technically Inclined: Most event email systems rely on White Listing a small set of clean IP addresses. The problem when sending to companies is that if just one employee marks an email as spam that IP address is partially or fully blocked from delivering further email to all others at that company. Our system was engineered in the opposite manner specifically for B2B Opt-Out delivery with over 200,000 non-contiguous IP addresses and intelligent logic ensuring the same IP is never used to send the same email to more than one employee at a particular company within 30 days. Now if one employee marks an email as spam the delivery effect to others at that same company is not nearly as handicapped which greatly increases delivery rates. This is just one example among a dozen proprietary technology advantages that explain why we deliver more registrants than anyone else while also protecting your existing domain reputation).

We Deliver Sponsors Too!

If your event also depends on sponsors to drive ROI, we developed a very special proprietary technology called "SponsorFinder". It 1) locates every past event similar to yours, then 2) scours each of their sites to accumulate a list of all past sponsors of similar events as yours, then 3) takes that company list and matches it against our 320 million executive database to determine the marketing and sales executives responsible for deciding on sponsorships, then 4) sends each a personalized email informing these decision makers about your event and sponsorship opportunity, then 5) delivers that list to you in case your representatives wish to follow-up. It is highly effective and generates over 180,000 sponsors per year for various event companies. Key marketing and sales executives are delighted whenever they find a conference full of the right audience and are glad to pay for access if the match is a good one.

1

Keep your focus on creating an impressive event, instead of worrying about the quality and number of registrants you will attract.

2

We spend the time getting you the right audience so that you can spend more time on event details, and, prevent unnecessary advertising spend.

3

Tailor your event to your audience. By knowing the type of professional audience that will be at your event, you can tailor your event to better fit your crowd.

1

Keep your focus on creating an impressive event, instead of worrying about the type of audience you will attract.

2

We spend the time getting you the right audience so that you can spend more time on event details, and, prevent unnecessary advertising spend.

3

Tailor your event to your audience. By knowing the type of professional audience that will be at your event, you can tailor your event to better fit your crowd.

Benefits

Far Higher ROI.

We deliver the numbers and quality of registrants you wish. Sponsors too if needed. You can stay focused on creating the best agenda and value possible in order to keep them coming back for more events.

Aligned Audience

Nothing feels worse than investing time, energy, and resources into the "perfect" event only to find yourself with an audience that doesn’t fully support your efforts. With the right type of professionals at your event, you drastically increase your chances of gaining the support you need.

Webinars and Marketing Events Too!

We are great at generating attendance at webinars, product launches, and local/regional forums as well!

70% of businesses now host some form of blog or content on their website. If your event is based upon launching a new target or taking your brand in a new direction, the right audience can be a major asset

Your audience of business professionals will want to quickly spread the word on your new product to keep their own audiences in the loop, and there is a high likelihood that their target demographic is also your target demographic.

"Meet Your Target Audience"

Generate More Registrants. Improve Your ROI.

Stop wasting your time, energy, and money on creating a great event that produces weak leads. Instead, improve your ROI by creating a great event that produces great leads, by making sure the right audience is in attendance.

Leveraging our larger database and unique event marketing technology we can better target to meet your needs, and vastly increase the odds of mining and obtaining the highest quality registrants and sponsors.

Contact Us for a Consultation

Curious about what kind of audience we can provide? Contact us to discuss your event and what the kind of professionals we can bring you.

Request a Consultation ›

Our History

Our Founding.

In 1998 our founder started one of the first corporate eLearning portals. A large private equity firm (APAX) bought it in 2000 as part of a roll-up with the 2nd largest corporate training company they also owned (at that time 1.2 million paid registrants at 26,000 open enrollment events yearly in the US, Canada, UK, and Australia). At the first board meeting the founder noticed the marketing inefficiency of the events company (marketing costs were nearly 50% of revenue) and decided to begin investing in event marketing technologies to increase the efficiency. Now over 15 years later nearly all corporate training companies globally buy data or services from us or resellers of the data such as D&B. Note that we license only about 30% of our total database to data resellers and we do not license the underlying technology at all so for the best coverage and targeting there is a compelling reason to buy directly.

Our Mission

Our mission is to provide you with the highest number and quality of registrants and sponsors for maximum ROI. We consider ourselves partners in our clients' success.

Our Customers

Nearly every large events company uses our complete database directly at a discount or a smaller portion indirectly at a premium through aggregating resellers such as D&B, InfoGroup, etc including:

• American Management Association • Capella • Emerald Expositions • Franklin Covey • Gartner • IDG • IIR • Ken Blanchard • National Seminars • Penton • SkillPath • Reed Expositions • UBM, etc.

Make sure your events bring in the largest audience possible!

Ideal Targeting The more your audience members are alike, the higher the probability that they will become a new client. We help create a more uniform dynamic in your audience so that you have a stronger chance of converting audience members into new clients and growing your business.

Why Us PackedEvents has access to one of the strongest professional databases available, placing you directly in front of the audience you need to grow your own lead list.

How the Right Audience
Can Help Your Business

Grow Your Registrants An audience full of the right executives means a mailing list to match. Not only will your event or WEBINAR reach the right audience, but so will all future correspondence and marketing efforts

Build Your Events Having the right audience means that you also have an audience that is relevant toward helping you achieve your goals of broadening your client base and building your business.

Higher Registrant and Sponsor Conversions By targeting the right executives to attend your event or webinar, you greatly increase the odds of converting attendees into more sales and new clients