Comparisons and Reviews of the Best CRM Retargeting Services

Comparison and Reviews of the Best CRM Retargeting Services

With all of the buzz surrounding the new advertising method of Customer Relationship Management (CRM) Retargeting, a business must make an informed decision on whether or not this is the appropriate advertising method for them by weighing the strengths and potential weaknesses related to different CRM Retargeting providers.

1. Adroll: Adroll has been in the online advertising business for many years and they offer a wide range of services, including retargeting services, which is a benefit to choosing them. Their user-friendly interface, Facebook remarketing integration, customer segmentation services and unique URL tracking make Adroll one of the best providers. They also boast the lowest CPM and provide transparency and solid ROI figures. Their pricing structure is a pay-as-you-go structure.
   
   Their primary drawback is that the campaign margins are lower compared to that of Google, as CPC’s are higher for Adroll.

2. ReTargeter: Their service is designed entirely for the purpose of retargeting. They help by serving the right ads, at the right time, to the right people, in order to optimize marketing spending. Their services are especially useful for companies who are new to retargeting and need help getting started with digital advertising. ReTargeter operates on multiple ad networks and has many specific solutions including search and email retargeting. Their pricing structure is a fixed cost structure where $15,000 will get you up to 30,000 unique visitors and 525,000 targeted impressions.



3. Google Adwords Remarketing: Considered by many to be the best in the business, Google Adwords providers many different online advertising methods that can address your needs. They are backed up by the world-class Google servers and host a number of training programs to help get you off the ground and into the world of online advertising. They allow you to set your own budget or choose a pay-as-you-go method. They provide you with the best audience segmentation software that allows you to segment your audience based on parameters such as pages viewed, to then target each audience with unique, tailored ad offerings.
   
   The issue with using Google’s service is that they only offer access on their DoubleClick ad network. Even though this network has the largest number of sites available, it does present an opportunity to miss out on certain audiences that do not use their network.

4. Chango: Chango’s retargeting tool aims to not only increase brand awareness but also to connect with potential clients and reclaim lost customers. Chango provides you with the tools to closely monitor services such as search retargeting, look-alike retargeting and social retargeting, which can all be personalized to fit the customer’s needs. With a 90% retention rate, efficient service model, and a CPM based pricing structure, Chango holds its value well.



5. Perfect Audience:Facebook’s importance in the digital advertising world has increased rapidly in recent years. Nearly 30% of the U.S. based ad impressions are imprinted on Facebook. In order to bring the prospective customers back to your store, Perfect Audience has developed perhaps the best option for social media inclusion due to its focus on Facebook retargeting by helping you keep track of your clicks and conversions using the self-service option. In addition to that are new marketing channels to let you retarget across the web world. They even offer a free trial so that you can test it out and see if their 100,000+ website ad network and services are the best fit for your business.