iCirc has developed proprietary technology and databases which enable us to trace past business subscribers to their new companies/positions if changed, determine who filled their past positions if changed, and reach both with highly effective renewal campaigns.

Our deep databases and technology are unparalleled in the publishing industry. Our approach works so well that we are willing to take the risk of the database work and campaigns -- for initial tests you pay us only on a performance basis for the results we deliver. This allows you to evaluate our technology and abilities risk free. Our technologies include:
  • IdentiTrak. Updating to determine exactly how to reach past subscribers through sophisticated technology and the deepest database in the industry.


  • SubstiTrak. If the business subscriber left their position or company, we determine who now fills that position as a high-probability subscriber (in essence transforming the expired individual subscription into a current corporate subscription).


  • ReactiTrak. The industry's best tracking system coupled with expert campaign letter writing, landing pages, and execution submitted for your approval.
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