Before looking at the costs of business email marketing lists, let us provide you with a brief introduction into email marketing. That leads to the question, what is email marketing and why is it important? As the name suggests, email marketing is the promotion of products through the sending of emails to current and potential customers within a mailing list. The main purpose of email marketing is to connect the merchant with its customers in order to strengthen the bond between them and create repeat business...
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In our current era of automation, we see many examples of businesses relying on modern marketing methods in order to get their services out to as many customers as possible. The days of direct mail marketing are numbered due to the continued success of email marketing due to its convenience, speed, and effectiveness in reaching a wider audience...
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